Acronym Asia is the regional arm of New York-based Acronym Media, a leading global search and keyword marketing firm. Based in Singapore, our smart, creative, local teams offer 14 years of global expertise and are committed to working with international Clients throughout the entire Asia Pacific and Japan (APJ) region.

Our in-depth knowledge of the Asian marketplace – specifically its linguistic, cultural and technical challenges – sets us apart in the search marketing space. We understand the complexities of both localized and multinational campaigns, and we’re on the ground and ready to work with you!

Management Team

Janice Tan
General Manager – Asia

Janice Tan is General Manager - Asia for Acronym Media, a Top 10 Search and Keyword Marketing Agency headquartered on the 55th Floor of the Empire State Building in New York City. Based in Singapore, Janice manages Acronym's Asian operations and is responsible for developing and growing the client base and business partnerships throughout the Asia Pacific and Japan (APJ) region.

Janice has over 10 years of online marketing, integrated marketing communications and client services experience, and specializes in search, media optimization and web analytics, as well as the development of holistic digital strategies. Prior to Acronym, Janice held several leadership positions at creative and media agency networks throughout Asia, and has continually kept a keen eye on consumer behavior and the use of digital media throughout the region.